Erik Saar

Google Ads Expert

SEO Specialist

Programmer

Erik Saar

Google Ads Expert

SEO Specialist

Programmer

Blog Post

Trust in Authority: Genuine Help or Cognitive Bias?

11 January 2025 cognitive biases

Deep within the human psyche lies a fascinating phenomenon – the authority bias. Imagine yourself in the reception area of a successful company, listening to investment advice from a person in an impeccable business suit. For some reason, their words carry more weight than the same recommendations from an old friend, even one more experienced in finance.

Our brains are wired to automatically assign greater significance to the words and actions of people vested with authority or symbols of status. A doctor’s white coat, a judge’s robe, a general’s epaulets – all these attributes create an aura of unquestionable authority. And sometimes we’re ready to follow the instructions of such an “authority,” even if they contradict our inner compass.

History is replete with examples where this effect has led to tragic consequences. In Milgram’s famous experiment, participants, obeying the instructions of a person in a white coat, were willing to inflict pain on others simply because “the expert said so.”

But don’t rush to conclude that the authority bias is exclusively negative. In certain situations, it helps society function more effectively. Imagine if every airplane passenger started arguing with the pilot about the flight route, or patients in the operating room began instructing the surgeon on how to perform the operation.

The key to wisely interacting with this cognitive bias lies in awareness. It’s important to learn to distinguish when we are truly following competent authority and when we are blindly obeying external attributes of power. Ask yourself: “Why do I trust this person? What is their authority based on? Does their competence match the area in which they are giving advice?”

Remember: true authority is built not on regalia and titles, but on a deep understanding of the subject, experience, and the ability to make informed decisions. Even the most respected expert can be wrong – the right to doubt and critical thinking remains with us.

Influencers: The New Authorities of the Digital Age

In today’s world, the authority bias is particularly pronounced in the digital space. Social media has created a new caste of “authorities” – influencers and opinion leaders. Millions of followers automatically endow a person with an aura of expertise, even if their actual knowledge of the topic under discussion is quite superficial.

It’s interesting to observe how this mechanism works in corporate culture. A young specialist in an expensive suit from a well-known brand may be perceived by colleagues as more competent than their experienced colleague in casual attire. Titles and positions sometimes eclipse real achievements and abilities.

Psychologists note a curious detail: the authority bias is amplified in situations of uncertainty and stress. When we face a difficult choice or are under pressure, our brain automatically searches for an “anchor” – a person who supposedly knows the right answer. In such moments, we are especially vulnerable to manipulation by pseudo-experts.

In today’s world, where information is readily available, it’s important to critically evaluate the experience and opinions of others, especially those who hold high positions or have recognized status. Respecting real experience means recognizing the value of knowledge and skills acquired through practice, training, and success in a specific field. This experience is often based on real achievements and helps in making informed decisions.

However, blind obedience to status can lead us to follow the instructions or believe the opinions of people solely because of their authority, ignoring the possibility of errors or the limitations of their knowledge. This can become an obstacle to the development of critical thinking and independent decision-making.

Balancing these two approaches requires the ability to discern when it’s worth respecting the opinion of an experienced person and when it’s important to question it, verifying information and approaches based on common sense and available evidence.

It’s especially important to remember the authority bias in raising children. Parents and teachers often abuse their position, demanding unquestioning obedience. But such an approach can raise either a conformist, incapable of independent thinking, or a rebel who rejects all authority.

In the professional sphere, this effect can hinder innovation and development. How many brilliant ideas have not been implemented simply because they were proposed by employees of “insufficiently high rank”? The history of science and business is full of examples where breakthrough solutions came from people who did not possess formal authority. (More details in the post – “How Authority Bias Hinders Innovation in the Professional Environment”)

Interestingly, the authority bias can also work in reverse. Sometimes people who have achieved a certain status begin to believe in their own infallibility and extend their expertise to areas in which they are incompetent. This phenomenon is called the “authority trap” – when success in one area creates the illusion of universal knowledge.

In conclusion, it’s worth noting that awareness of this cognitive bias is the first step towards more rational and balanced decision-making. While respecting others’ experiences and achievements, it’s crucial to maintain critical thinking skills and remember: even the greatest authority is only human and capable of making mistakes.