Erik Saar

Google Ads Expert

SEO Specialist

Programmer

Erik Saar

Google Ads Expert

SEO Specialist

Programmer

Blog Post

Greatness and Fall: Reflections on the Authority Trap

11 January 2025 cognitive biases

In a quiet office of a successful businessman hang diplomas and awards confirming his brilliant career in finance. On his desk are fresh analytical reports, market trend graphs, and… books on quantum physics? Yes, our hero decided that his sharp financial mind could unravel the mysteries of the universe without specialized education. A familiar picture, isn’t it?

The authority trap is like a crystal palace that one builds around themselves. Its walls glitter with reflections of past achievements but become mirrors that distort reality. Each new success adds another floor to this palace until one day its inhabitant starts believing that from such heights, they can see through the entire world.

хрустальный дворец, который человек строит вокруг себя

In corporate corridors, you can meet many such “universal experts.” Here’s a technical director who created a successful product, now confidently discussing consumer psychology despite never studying behavioral sciences. And there’s a renowned marketer undertaking to restructure production processes because “if I could create a successful advertising campaign, I can surely figure out assembly lines.”

Social media adds a special charm to this phenomenon. A supposed “success guru” who made his fortune in real estate suddenly starts giving advice on healthy living and child-rearing. His followers hang on every word, forgetting to ask themselves: “What does the ability to profitably flip properties have to do with child psychology?”

The most dangerous aspect of this trap is its invisibility to the person themselves. Like water slowly filling a vessel, confidence in one’s own infallibility grows gradually. It starts with advice to friends, then speaking at conferences on topics far from one’s main specialization, and finally – complete confidence in one’s omniscience.

But there is an antidote. Wise people who have reached true heights often display remarkable modesty. They are the first to acknowledge the boundaries of their competence and aren’t afraid to say “I don’t know” or “this isn’t my field.” Therein lies the paradox: the more one truly knows, the clearer they see the vastness of the unknown.

Escaping the authority trap begins with a simple realization: being an expert in one field doesn’t mean understanding everything. It’s like mastering the violin: virtuosity with one instrument doesn’t make a musician master of all others.

Perhaps the main lesson is that true authority manifests not in the number of areas where one ventures to give advice, but in the depth of understanding of one’s field and wise caution when expressing judgments about others’ domains. After all, recognizing the limits of one’s knowledge isn’t weakness – it’s a sign of genuine expertise.